Music business

Warner Music Group – Director, Global Catalog Marketing (UK)

At Warner Music Group, we care about our employees. Our global company is made up of skilled, passionate and creative individuals. Our commitment to diversity, equity and inclusion fosters a culture where you can truly belong, contribute and grow. We believe in the value of every individual and encourage applications from people of any age, gender identity, sexual orientation, race, religion, ethnicity, disability, veteran status, and any other characteristic or identity.

It’s the mission of every member of the WMG team around the world to create a nurturing environment for artists, songwriters and the people behind the music – at every stage of their career. We strive to differentiate WMG by embracing innovation – an integral part of our company DNA.

Consider a career at WMG and become part of one of the most influential forces in culture today.

A bit about our team:

Global Catalog is both the center of communication between Warner Music Catalog labels and international territories around the world and the paramount frontier for marketing artists in the age of streaming. We work closely with all labels and artists in the Recorded Music division to develop new catalog opportunities in the areas of marketing, A&R, content development and consumption, then translate our findings into new strategies that are rolled out across the company to our catalog teams around the world. .

With catalogs from major heritage groups such as Led Zeppelin, Fleetwood Mac, David Bowie, Pink Floyd, Phil Collins, The Doors, Aretha Franklin, Joni Mitchell, Madonna, Prince, Eric Clapton, New Order, to more current artists such as Twenty One Pilots, Bruno Mars, Red Hot Chili Peppers, Muse & Coldplay, Birdy, Sia, Charlie Puth, Michael Bublé, Charlie XCX, Cardi B and many more… Warner Music’s catalog is rich and varied and requires management and constant reinvention.

This can range from reinventing a classic album, creating and promoting a playlist managed by us, or encouraging the consumption of key tracks on streaming services, to maintaining the artist profile with digital vendors and communication with consumers and fans via social media and other online channels.

Why this could be your next big break:

In this role, you will be the link between the global catalog content teams, our artists and their representatives and our global network of affiliates and licensees. You will be an integral part of all campaigns involving the children’s musical artists/franchises assigned to you and will be the first point of contact for all questions and ideas.

Here you will access:
  • Liaise with our global catalog content teams to develop international marketing and promotion plans for releases and activations around “moments”, anniversaries, etc. and advise on product plans.
  • Work across a wide range of genres, including primarily the Pop and Rock catalogs of some of the world’s biggest artists, to a more specialized repertoire including Broadway musicals and major children’s brands.
  • Be in constant dialogue with our affiliates and licensees around the world to ensure that product and tool development meets the requirements of local markets and that all needs are addressed and met accordingly, and that goals and deadlines are met .
  • Design, implement, manage and monitor international artist/franchise activations; work with content teams and territory managers to:
    -1 Create and support impactful global and local product and/or marketing plans
    -2 Support content teams in the development of a broader long-term artist strategy, based on data and market/genre insight
    -3 Execute the overall supply and timely delivery of all assets as required by the markets
  • Build strong relationships with artists and managers and be the “face of international” for these teams
  • Foster the use/understanding of best practices and marketing platforms in marketplaces as needed
  • Support the growth and integration of new businesses from emerging markets into the Global Catalog Marketing ecosystem
  • Identify innovation opportunities in the market for export / globalization
About you:
  • Experience working with content and marketing across the globe with a clear and demonstrable understanding of global markets and the gaps between them
  • Exceptional communication and relationship skills (phone, VC, written, in person)
  • A problem solver. An information architect who can deliver on our promises.
  • Someone with an intrinsic understanding of music – so that we can internationalize our artists and help our businesses around the world have what they need to sell music and all associated revenue streams.
  • Ability to read and interpret data to guide direction and make strategic decisions
  • Have strong project management and multitasking skills to bring new ideas to life across various departments
  • Have strong teamwork, organizational and time management skills
  • Possess an in-depth understanding of the modern digital landscape and the pop/children’s music culture market
  • Have experience and flexibility to work in many international time zones. Some tasks and calls will be required outside normal business hours.
It would be music to our ears if you also had:
  • 3+ years of music industry marketing, product management and/or international marketing experience in different music industry verticals, e.g. record labels, artist management, digital accounts, music publishing , brand marketing or related businesses/fields.
  • Experience in children’s marketing
  • Additional language skills
About Us:

With its large and diverse roster of emerging stars and legendary artists, Warner Music Group is home to a collection of the music industry’s best-known record labels, including Asylum, Atlantic, East West, Elektra, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics and Warner Chappell Music, one of the world’s leading music publishers with a catalog of over one million copyrights worldwide.

For over four decades, WMG has been a leading force in the industry providing a range of world-class services designed to help artists and labels grow their careers and businesses. Artist & Label Services combines WEA (Warner-Elektra-Atlantic) – WEA’s pioneering distribution and marketing network – and Alternative Distribution Alliance (ADA) – the groundbreaking global distribution company for independent artists and labels.