Posted onAuthorLouis L. MeekerComments Off on Spotify buys popular music trivia game Heardle
Spotify has announced its latest acquisition: an interactive music trivia game called Heardle.
Heardle was inspired by the Wordle word game, developed by software engineer Josh Wardle and sold to the New York Timesin January for a seven figure sum.
Spotify hasn’t revealed what it pays for Heardle.
While Wordle players have to guess words by choosing letters, Heardle players are loaded with guessing a song based on its opening notes.
They get six guesses, with each clue giving a few extra seconds of music to inform their next answer. In the end, they get to experience the song in its entirety, whether they guessed it correctly or not.
Spotify says Heardle is “more than a trivia game”, adding that it’s “also a music discovery tool”.
Spotify also says that for existing Heardle players, the look of the game will remain the same and it will remain free to play.
Additionally, starting today, players can listen to the full song on Spotify after completing the game.
Looking ahead, Spotify says there are “exciting opportunities” ahead for the quiz and starts today (July 12) with users in the US, UK, Ireland, Canada, Australia and New Zealand.
“Soon, hundreds of millions more people around the world will be able to play and enjoy the game in their native language,” Spotify added in its announcement.
Spotify also plans to more fully integrate Heardle and “other interactive experiences” into Spotify.
“Heardle has proven to be a really fun way to connect millions of fans with songs they know and love and with new songs . . . and a way to compete with their friends to see who has the best musical knowledge. .
Jeremy Erlich, Spotify
Jeremy Erlich, Global Head of Music at Spotify, said: “We are always looking for innovative and fun ways to improve music discovery and help artists reach new fans.
“Heardle has proven to be a really fun way to connect millions of fans with songs they know and love and with new songs…and a way to compete with their friends to see who has the best musical knowledge.
“Since its debut, the game has quickly built a loyal following, and it aligns with our plans to deepen interactivity in the Spotify ecosystem.”The music industry around the world
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