Music business

SoundCloud – Membership Manager, Creator (US)

SoundCloud is a next-generation music entertainment company powered by an ecosystem of artists, fans, and thriving communities. As one of the most influential cultural platforms in the world, SoundCloud occupies a unique position in the market as a music streaming service with the largest catalog of music and as a service and distribution company. artists to help artists develop successful long-term careers.

SoundCloud is looking for an experienced leader and market savvy to help shape the future of SoundCloud’s creator subscription strategy. In this role, you will be responsible for monetizing the premium experiences of artists, labels, collectives, podcasts and other creators on the SoundCloud platform. You will identify and execute on opportunities that drive grassroots artist subscription metrics by understanding and championing what artists need from the platform and ensuring we deliver on our promises to artists. You will leverage expertise and data to influence the creation, prioritization and execution of initiatives. This is a collaborative role that requires working with product, marketing, sales, content, engineering and finance stakeholders in SoundCloud offices in New York, Los Angeles and Berlin. This role reports to the SondCloud Creator Lead and will be a senior member of the team.

Main responsibilities:
  • Own the business strategy, lead the P&L and expansion of the SoundCloud creator subscription business
  • Put artists first when advocating for feature development and quality experiences that emphasize continuous testing, experimentation, and learning
  • Collaborate with cross-functional teams on the vision and execution of SoundCloud’s unique value proposition to drive value across free and subscription segments
  • Synthesize market research, usability research, behavioral data, and product data/insights into prioritized solutions that improve creator conversion and reduce churn
  • Analyze and propose priority global expansion areas to drive overall SoundCloud revenue growth
  • Creating and evaluating the business case for future expansion efforts, analyzing the impact of key initiatives, monitoring the overall health of the business, and developing reporting standards
  • Lead a cross-functional team through the ideation, development and launch of innovative and useful subscription management features that help drive conversion, engagement and retention
  • Stay on top of cutting-edge companies in music and the broader creator economy to contribute to SoundCloud’s partner strategy
Experience and background:
  • Passionate about making a difference in the lives of artists and helping musicians earn a living through their online audiences
  • Strong subscription analysis skills (conversion, cohorts, retention, MRR, etc.) and basic financial analysis skills
  • Understand the complexity of the music industry and how it influences what artists ultimately want access to.
  • An understanding of the music distribution landscape
  • Excellent business judgment; ability to manage and make timely decisions in complex situations for the greater good of SoundCloud with clarity and confidence
  • Compelling storytelling capabilities at strategic and tactical levels to champion business growth opportunities based on quantitative and qualitative research
  • Market-driven: understanding the needs of artists globally and regionally and an insatiable curiosity to learn more
  • Ability to build relationships and networks with multiple functions and at all levels of the organization
  • Strong work ethic, accountability, execution, 360° communication for stakeholders
  • Experience with a subscription and/or SaaS business required
  • Prefer an understanding of the music distribution landscape
  • Adaptable and able to move at a rapid pace in a rapidly changing environment

Sound like you? Then we would love to hear from you! Please attach your CV and a one-page cover letter.

About Us:
  • We are a multinational company with offices in the United States (New York and Los Angeles), Germany (Berlin) and the United Kingdom (London)
  • We offer a flexible work culture that provides the ability to collaborate and connect in person at our offices as well as work from home
  • We are deeply committed to ensuring diversity, equity and inclusion at all levels of our organization and to fostering a community where everyone’s voice, perspective and experience are respected and heard.
  • We believe a strong team is built by investing in employees through mentorship, workshops and enrichment opportunities


  • Comprehensive health benefits, including medical, dental, and vision plans, as well as mental health resources
  • Robust 401k program
  • Employee share ownership plan
  • Generous professional development allowance
  • Interested in a gym membership, photography class or book? We have a Creativity and Well-being advantage!
  • Flexible holiday and bank holiday policy where you can take up to 35 PTO days per year
  • 16 weeks paid for all parents (infant and non-infant), regardless of gender, to accommodate newborns, adopted and foster children
  • Various snacks, treats and 2 free lunches per week at the office
Diversity, Equity and Inclusion at SoundCloud

SoundCloud is for everyone. Diversity and open expression are fundamental to our organization. With this foundation, we aim to build a social platform and a global community for everyone to create, discover and share sounds. We recognize the challenges in our industry and strive to develop an inclusive culture where individual contributions are valued. We are committed to creating an inclusive environment for everyone, regardless of gender identity, sexual orientation, race, ethnicity, migration background, national origin, age, disability status or caregiver status.

At SoundCloud, you can find your community or elevate your ally by joining a diversity resource group (groups focused on people of color, LGBTQIA+ people, and women). You can also participate in inclusive workshops, contribute to our Cultural Moments series, select organizations to support through the SoundCloud Community Fund, and more!