Music business

Scott Williams named president of CD Baby and Soundrop

Scott Williams has been named president of CD Baby and Soundrop, owned by Downtown Music Holdings.

Williams previously served as chief technology officer at CD Baby.

Williams joined CD Baby in 2013 as vice president of technology, then was promoted to chief technical officer in 2019.

He played a “central” role in launching music distribution service Soundrop, according to the company, and also led the team behind CD Baby’s reporting to its artist clients, who have now been receiving payments for more than two years. decades.

Prior to her role at CD Baby, Williams led technology at the companies EdTech Avant Assessment and Apprentissage.com.

Williams is the recipient of the 2019 Rapid Growth Award from 7CTOs, an organization that promotes the growth of technology leaders.

He has also been a member of the DDEX Board of Directors since 2020, representing Downtown Music Holdings.

CD Baby notes that it now distributes more than 10 million titles for 1.2 million artists worldwide.

“Scott has spearheaded the continued evolution of the company’s technology platform, which has made it a favorite of independent artists around the world.”

Andrew Bergman, Downtown Music Holdings

Andrew Bergman, CEO of Downtown Music Holdings, said, “During his tenure at CD Baby, Scott spearheaded the continued evolution of the company’s technology platform that has made him a favorite. independent artists from all over the world.

“As President of CD Baby and Soundrop, Scott will bring the same passion for innovation that he brought to technology to the company’s global operations as we continue to expand our offerings to artists.”

“I am so lucky to be able to evolve in the company that I love so much.”

Scott Williams

Scott Williams, added, “Leading the capable and dedicated technology teams at CD Baby and Soundrop over the past decade has been a great honor.

“We’ve been laser-focused on serving the over one million artists who rely on us to get their music out into the universe, discover it, and generate revenue.

“I’m so lucky to be able to grow in the company that I love so much to continue my mission of helping the community of independent artists.”


Downtown Music Holdings acquired AVL Digital Group and its portfolio of businesses, including CD Baby and Soundrop, in 2019.

At the time, industry sources estimated the deal to be around $200 million.

CD Baby has paid more than $1 billion to artists since the company was founded in 1998, it was reported in December 2021.The music industry around the world