Music icon

Rose Byrne, Krew Boylan, Bobby Cannavale Comedy Music Icon Imitation Acquired by Gravitas Ventures

EXCLUSIVE: Gravitas Ventures has acquired the North American rights to Gracie Otto’s Seriously red, the Dolly Parton impersonation comedy that stars and was executive produced by Rose Byrne, which made its world premiere at SXSW.

Gravitas is planning a Q1 2023 release.

No More Deadline

.  - Credit: Gravitas Ventures

. – Credit: Gravitas Ventures

Gravitas Ventures

The musical pic follows Red (Krew Boylan), who is at a turning point in his life. A red-haired woman struggling with high expectations and low self-esteem, she pours herself a cup of ambition and trades her 9-to-5 career in real estate for a life in the spotlight as an impersonator of Dolly Parton. After misinterpreting his task force’s dress code, Red falls out of bed into a new world of artists and tribute impersonators on his wild and messy journey that includes a romance with a Kenny Rogers impersonator. Red must get lost to find himself. As Dolly Parton says, “Be yourself because everyone is taken.” The film is produced with the full support of Parton and Danny Nozell (Executive Producer) and features a catalog of the country legend’s greatest hits. Byrne plays an Elvis impersonator in the film.

The photo, written by Boylan, also features Bobby Cannavale (as a Neil Diamond impersonator), Daniel Webber, Celeste Barber, Thomas Campbell, Jean Kittson, Wayne Blair, Todd Lasance, Sarah Su, Sophia Forrest and Rarriwuy Hick . The costumes are by Oscar-winning designer Tim Chappel (The Adventures of Priscilla, Queen of the Desert).

seriously red is from Byrne’s Dollhouse Pictures and was produced by Robyn Kershaw, Jessica Carrera, Sonia Borella, Timothy White. EPs are Byrne, Danny Nozell, Jack Christian; DJ McPherson, Gary Hamilton, Michelle Krumm, Ying Ye, Deanne Weir, Olivia Humphrey, Steven Scharkss and Clare Ainsworth Herschell.

“We are thrilled to bring the film to North American audiences with Gravitas Ventures who share our passion for music and the icon herself Dolly Parton!” beamed director Otto.

“Featuring some of the greatest hits of future Rock and Roll Hall of Fame inductee Dolly Parton, seriously red is an intimate, personal and hilarious comedy that shows that sometimes you have to try to be a different person to find out who you really are. Gravitas is proud to bring this film to theaters and on VOD early next year. We know audiences will love the film as much as we do,” said Gravitas Ventures Senior Director of Acquisitions Bill Guentzler.

Gravitas Ventures Senior Director of Acquisitions Bill Guentzler brokered the deal with CAA Media Finance on behalf of the filmmakers.

Discover our interview with the actors and creators of seriously red below:

Best of Deadline

Sign up for the Deadline newsletter. For the latest news, follow us on Facebook, Twitter and Instagram.

Click here to read the full article.