It’s official: Midem is no more.
Midem’s parent company, RX France, confirmed it had scrapped the event, in an email sent to former delegates today (December 15).
The email confirms the news announced by MBW yesterday (December 14).
(RX France owns subsidiary Reed Midem, which previously ran Midem but has now also been classified as a trademark.)
In today’s email, signed by Midem director Alexandre Deniot, Midem organizers note that “due to the persistence of the pandemic and following a review of its activity, RX France has decided to no longer organize Midem events”.
Deniot adds: “It is therefore with regret that we cancel the Midem 2022 edition, scheduled for Cannes from June 7 to 10, 2022.”
There may still be a lifeline for Midem, though MBW’s top industry sources aren’t particularly optimistic: RX France says it is “in exclusive and advanced discussions” with the City of Cannes so that this latter entity could potentially “take over the Midem brand”.
The Midem has been hosted every year in the city of Cannes, France since 1967.
The most recent, and now final, physical incarnation of the event took place in 2019, with an attendance of 5,000 artists, executives and other visitors.
As announced yesterday, attendance at Midem in 2019 is up compared to 2018 (4,800) and 2017 (4,400), but down sharply compared to previous years. A delegation of 10,000 visitors attended in 2001, for example.
Midem has gone fully digital due to COVID-19 restrictions in 2020 and 2021.
Midem previously announced that the music industry trade show would return for an in-person event in June 2022.
The organizers promised that the 2022 edition would have been accompanied by “animated meetings, access to breathtaking keynotes, unique concerts on the Midem beach and endless discoveries of new contacts, artists and services, leading to lasting business relationships”.
The Midem website is now also update with a message announcing the end of the event.
You can read the full email sent to former delegates below:
All Midem had the great pleasure of welcoming you to our physical Midem events in Cannes, Africa or Latin America and for the past two years at Midem Digital.
We are contacting you today regarding an important announcement. Due to the persistence of the pandemic and following a review of its activity, RX France has decided to no longer organize Midem events.
“Due to the persistence of the pandemic and following a review of its activity, RX France has decided to no longer organize Midem events.”
It is therefore with regret that we cancel the Midem 2022 edition, scheduled for Cannes from June 7 to 10, 2022.
In addition, RX France and the city of Cannes are in exclusive and advanced discussions for the latter to take over the Midem brand. We will share more news about this in due course.
The Midem team is at your disposal for any questions until December 22, 2021. Beyond this date, please contact our Customer HelpDesk for any additional information.
Alexandre Deniot, director of MidemThe music industry around the world