Music business

Music Business Academy for Africa partners with The Orchard for the second installment of the Talent Project

The partnership with The Orchard will give seven incredible African talents the opportunity to showcase themselves and their music to the global music industry.

Founder of the MBA, GodwinTom stipulate that, “The MBA for Africa Talent project is an activity that we have developed to ensure that students have the opportunity to practice the things they have been taught. This makes it real for students. With this partnership, we are also making it more attractive for talent. We give talents the opportunity to use our platform to launch their career in the music industry.

The Orchard will provide artistic development funding for all seven artists which will be used to develop talent from song creation to release. The company will also provide marketing and promotional support for The Talent Project’s EP release.

Speaking about the partnership, The Orchard’s Vice President for Africa, Ben Oldfield said, “As The Orchard continues to develop its relationships across the African continent, it is essential that we support the next generation of its emerging artists. This partnership with MBA gives these artists access to a new global fanbase and a chance to build their brand across linguistic or geographic boundaries.”

All funds will be managed by the MBA for Africa team led by the Program Director Elizabeth Sobowalewho said sponsorship will go a long way, “to ensure that students gain practical knowledge and experience of the music industry so that they are well equipped for their future careers.”

The Talent Project will run from early September until the release of the EP on December 16, 2022. Interested artists have until August 22 to submit their music on

The top 30 talents will be selected by the MBA A&R team for the general public to vote for their top 15 via The Talent Project website. The final vote for the top seven winners will be made by students of the Music Business Academy for Africa 2022.

In 2021, the MBA Talent Project gave over 190 students from over 30 cities in Africa and around the world the opportunity to work with five African artists, release two EPs [Heart On A Sleeve ( and Moments (], creating and implementing deployment plans, executing music recording contracts, and more. MBA in partnership with The Orchard will expand its reach for 2022, giving even more students the opportunity to gain first-hand experience of how things work in the music industry.

Artists interested in starting or advancing their career in the music industry or just curious about how the African music industry works can apply for the 2022 edition of Music Business for Africa at

The MBA is developed by iManage Africa, in partnership with Music Ally, and Dr. Carlos Chirinos from the Music Business Department of New York University. The Music Business Academy for Africa began as an internship program in 2017 before evolving into a talent management training program, and eventually the comprehensive music business education initiative that launched in 2020.

This year’s program will run between August and December 2022 and will teach students about a range of music industry trends and technologies, as well as give them hands-on experience to release and promote music and create lasting careers.