Music business

Millikin Launches New Music Business Degree Program

Millikin will offer a Bachelor of Science and Bachelor of Arts in Music Business starting fall 2021

The Millikin University School of Music is pleased to announce new undergraduate degree offerings for a Bachelor of Science and a Bachelor of Arts in Music Business with an expected fall 2021 offering. are automatically admitted to the program upon admission to the university; an audition is not required for admission.

Millikin’s Music Business degree program will prepare students to facilitate and serve users, consumers, and artists through symbiotic relationships within the music industry. This degree program includes training in the fundamentals of music, alongside courses in music business and traditional business, designed to provide the creative practitioner with the tools necessary for a career in today’s music industry. today.

Additionally, the Millikin School of Music is offering a full Foley Music Business Scholarship. The endowed scholarship was established in 2004 by Margaret Foley, an avid supporter and friend of Millikin. Both Margaret and her husband, Alden, have enjoyed attending Millikin events, especially those at the School of Music, the Millikin-Decatur Symphony Orchestra, and performances at the Kirkland Center for Fine Arts. After Alden’s passing, Margaret continued her wish to further support Millikin students by establishing this scholarship. The scholarship will be awarded to a student with demonstrated financial need who is majoring in the music business.

“Millikin has a ‘learning to perform’ philosophy which I translate as ‘hands-on’ and ‘real world’. In many ways, some of the leaps of faith that we do in the music business trying to inspire people can be seen as a performance,” said Martin Atkins, Music Business Coordinator at Millikin. “When you’re involved in a project that some people don’t even see how to start let alone accomplish – that’s a kind of poetry. When you dismiss doubts and push your point of view or your artist or a song – that’s also performance.”

Martin Atkins

The new curriculum will include courses focused on traditional, entrepreneurial, and DIY (DIY) business strategies for music performance, as well as marketing, distribution, contracting, revenue streams, merchandising, publishing and touring. The program includes hands-on learning experiences with managing a record label, creating and hosting Millikin’s Midwest Music Expo (MMX) with an educational/panel component, and participating in Atkins’ Tour Smart Bus Experience – a 24/7 immersion course in the world of a real tour.

“We’re adding experiences at Invisible Records Studio as well as a music festival in Chicago over Thanksgiving, and involvement in rolling out the Museum of Post Punk and Industrial Music in Chicago,” Atkins noted.

The Music Business program requires three separate internships to be completed during the program. “There are what I call the ‘pillars of the program,'” Atkins said. “The student-run label (First Step Records), the MMX conference, the Thanksgiving concert series we’re planning in Chicago, and Tour Smart Bus Edition. We also have partnerships with Tracklib – a sample library company based in Sweden with which we serve music files while creating opportunities for students to immerse themselves in the field of audio delivery and rights management My own record company will also provide further opportunities for students to involve.

Focused on understanding the business tools for the 21st century musician, the curriculum will help students find themselves and their passions while developing the mindset and tools needed to realize their future.

“For every job on stage, there are over 50 other situations that are needed as part of the infrastructure. If someone wants to be a performer, sometimes stepping aside for a while can actually be ‘the way “that the dream is. finally realized,” Atkins said. “Opportunities include manager, label assistant, catalog manager for a label, agent, social media marketer, product manager, email marketing and funnel management sales reps, music writers, and anything else you can do to get your foot in the door.”

Atkins added: “You’re also set to be a one-man army and pursue your own career with all of the above skills – many careers start out ‘DIY’.”

For more information about Millikin University’s Bachelor of Science and Bachelor of Music Business degree offerings, as well as scholarship opportunities, visit millikin.edu/music.

The mission of the Millikin School of Music is to develop the whole musician – artistically, intellectually, technically – through the integration of theory and practice in an environment where students become active learners through their relationships with the teachers, who themselves continue to grow as artists, scholars and teachers.

Millikin’s nationally recognized School of Music provides relevant, performance-based opportunities in all facets of undergraduate music education. With five distinctive music degree programs and additional certificate options, students find their way to professional success through a blend of creative, performative, scholarly and entrepreneurial experiences designed to train the next generation of music professionals. .