Music business

Inaugural dialogue on African music businesses planned for Accra in March

The conference is organized by Bwired Ghana and Bayeni Holdings, and will be held under the theme, The big picture: Action today, richer tomorrow. It should provide musicians and industry players with key tips on how to generate revenue and safeguard copyrights, and expose industry players to untapped opportunities in the music space. entertainment, especially with the industry going digital.

The summit will seek to educate local musicians on how to profit from their works and foster discussions on the accessibility of music revenue for local musicians. It will provide a platform for cultural exchange and connect local industry players with their international counterparts while promoting Ghanaian music in the process.

Musician Trigmatic is among the leading Ghanaian designers who will be speaking at the event. The award-winning rapper, who was appointed to the governing body of the National Folklore Council this month, will be joined by Afro Nation Ghana festival boss and CEO of The Rave Group, Ruddy Kwakye. Other Ghanaian speakers include sound engineer Kofi ‘IamBeatMenace’ Boachie-Ansah, creative entrepreneur George Nii Ofoli Yartey and Creative Arts Agency Deputy Managing Director Frank Owusu.

The South African speakers are management consultant Zamani Ndimande, A&R director Alexis Faku, label director Benjamin Ngakane, brand specialist Thabo Ngwenya, marketing and public relations expert Lerato Masepe, finance expert and Edward Ngwenya Insurance and Metro FM DJ Sabby.

“The music industry in Ghana is one that has attracted patronage since time immemorial,” the organizers said. “Understanding how we combine authentic expressions with instruments is an honorable business that should generate respectable levels of revenue and serve as a driving force in the economy.

“In other African countries such as Nigeria, the creative arts industry, led by music, is currently the second largest employer, while in other advanced countries, such as the United States, it contributes 170 billion dollars a year to US GDP, supporting 2.47 million jobs. in a wide range of professions to name but a few.

Organizers say the frustration of Ghanaian professionals with the limited revenue from the local music industry stems from a lack of education about the music industry as well as limited resources and investment. “This event will break down those unfortunate boundaries by providing a holistic strategy and how regulators, musicians, patrons and all stakeholders can benefit,” they said.