Music business

Historic Beatles audio interviews to be auctioned off as NFTs

Historic audio interviews with The Beatles’ John Lennon, Paul McCartney, George Harrison and Ringo Starr are up for auction as digital NFTs this week.

The auction represents the first time rockstar interviews have been sold as NFTs, according to Voices of Classic Rock Archive (VOCR), which mints and auctions NFTs.

The four Beatles NFT Interviews, which VOCR says haven’t been heard in decades, are titled: John Lennon on “A Day in the Life”; Paul McCartney on “Chaos and Creation in the Backyard”; George Harrison on “Abbey Road”; and Ringo Starr in “His Lost Locket.”

The VOCR Archive is home to 650 historical interviews and radio shows featuring what it says are “virtually every major rock music icon during the period 1964-2008”, including the Beatles, Rolling Stones, the Who, Led Zeppelin, Bruce Springsteen, Eric Clapton, Jimi Hendrix and many more.

Each VOCR/Beatles NFT will include unique artwork and a WAV file of the interview.

NFTs will be minted on the Ethereum blockchain and bidders can only use Ethereum (ETH) to bid.

Each NFT carries a minimum bid of 1.25 Ethereum (around $4,200).

VOCR says it acquired its programming archive from radio legend Kathleen Wittbold and is “the result of over three decades of continuous accumulation, creation and production” by her.

Wittbold’s career in the music industry began in 1982, when she became one of MTV’s original interviewers and producers.

Later, she created, wrote and produced the weekly The classics radio program, which, according to VOCR, aired on more than 250 stations in the United States and abroad from May 1999 to May 2009.

“The owners of VOCR acquired this remarkable archive from its creator, Kathleen Wittbold, because they understood that there would always be future growth in the value of audio content for all things classic rock music.”

Jonathan Firstenberg, VOCR

Jonathan Firstenberg, Managing Director of VOCR, said: “The wide variety of Beatles interviews we have in our collection is perhaps our most comprehensive and valuable asset – which is why we wanted to launch with John , Paul, George and Ringo – the ultimate classic rock stars!

“The owners of VOCR acquired this remarkable archive from its creator, Kathleen Wittbold, because they understood that there would always be future growth in the value of audio content for all things classic rock music. All interviews contained in VOCR are unique and, like any other significant and unique object or work of art, they will continue to grow in rarity and value over time.

Firstenberg continued, “While we considered many ways to present this archive to the public, we chose to start with NFTs because the current market demand for unique NFT properties comprised of original content appears to be growing at an accelerating rate. . Additionally, NFT auctions are a remarkably simple and effective way to market audio interviews.

“We believe there will be strong demand for single-serve auctions and that single-serve NFTs make a strong case for the idea that the sum of the parts of our global archive will be much, much greater than the together.

“We are convinced that NFT as a new medium is here to stay, and we are very interested in seeing how this new medium will evolve. In particular, we will study how the market determines which rights to a property must be embedded in an NFT itself for it to have real intrinsic value.

“The owners of VOCR and I would also like to thank Ben Kopec and his company OnChain Music for helping us integrate the technology through which we bring this auction to the general public. Ben was literally “the glue” that brought this whole project together, really massive. »The music industry around the world