Music business

Crescendo, a music business workshop series, begins October 5

The Ella Project, an artist services organization providing legal assistance and pro bono business services to the cultural community of New Orleans, presents Crescendo, a seven-week music business workshop series beginning on Tuesday, October 5., at the New Orleans Jazz Museum, 400 Esplanade Ave. Co-presented with the New Orleans Jazz Museum and OffBeat Media, Crescendo works with independent musicians across multiple phases of their music career. Musicians can choose the sessions that most interest them or purchase a season pass for all seven sessions.

All sessions are held Tuesdays from 5:30-7:30 p.m. at the New Orleans Jazz Museum, 400 Esplanade Ave. Proof of COVID vaccination or negative test from the previous 72 hours is required for entry. The schedule is as follows:

October 5: Copyright and Contracts for Musicians

October 12: Publishing and Publishing Revenue Streams

October 19: Working with labels, master recordings and recording contracts

October 26: Streaming Royalty and Performing Rights Organizations

November 2: Musical Contracts, Band Agreements and Trademarks

November 9: Run your group like a business

November 16: Publish, pitch and monetize your music

The first session on October 5 is free. Additional workshops are $20 each, or attendees can purchase a season pass for a flat rate of $100. The main presenters of Crescendo are musician and music professional Lou Hill and attorney Brianna Whetstone.

Originally from New Orleans, Hill is a founding member of the musical group Water Seed and CEO of Moonrise Entertainment. He produced the Band Together Benefit in 2020 and the city of New Orleans virtual series Embrace the Culture, and launched GenRise a multi-platform music and media company in partnership with DJ Raj Smoove.

Whetstone is an attorney at McCranie Sistrunk Anzelmo Hardy McDaniel & Welch. She had previously worked for LucasArts in San Francisco. Bri graduated magna cum laude from Tulane Law School. During her law studies, she focused on civil law, entertainment law and intellectual property law. She served as an honor board representative for three years, was a member of Tulane Inn of Court, and served as president of the Entertainment & Arts Law Society.

Detailed descriptions of each session and registration can be found here.

Crescendo is presented with the support of the National Endowment for the Arts, the City of New Orleans Office of Culture Economy, the Arts, Entertainment, and Sports Law Section of the Louisiana State Bar Association, and the annual supporters of the Ella project.