Music business

Ciara at the GeekWire Summit: Artist and Entrepreneur on Music, Business and Making an Impact

Ciara at the GeekWire Summit in Seattle on Tuesday. (GeekWire Photo/Dan DeLong)

Speaking of the decision toHigher level“, both in stepping out of her comfort zone and in striving to release a single by that name, Ciara has sometimes said “you have to take a risk, you have to do things that are uncomfortable. “

The Grammy-winning singer/songwriter, artist, and entrepreneur looked anything but uncomfortable this week during an appearance at the GeekWire Summit where she shared some of her experiences and insights into making music, d businesses and more – some alone and some by her husband, Seattle Seahawks quarterback Russell Wilson.

Sometimes, in front of an audience focused on technology and innovation, she looked like a startup founder pulled from their ranks.

“You have to appreciate life’s failures because they build your integrity, they give you wisdom,” Ciara said. “I wouldn’t have known how to run a business if I hadn’t failed.”

As someone who has clearly harnessed the “why not you” attitude – a mantra and Charitable organisation in her life and that of her husband — Ciara has sold more than 23 million records and 22 million singles worldwide. She is the founder and CEO of Entertainment on moles, a company at the forefront of the rapidly changing music industry that is well positioned to tap into its passions for film, fashion, philanthropy and technology. She also sits on the board of Seattle startup Amperity, leading corporate social responsibility efforts and serving as an advocate and advisor on Amperity’s community initiatives.

“It only takes one person to believe in your dream and that person is you,” Ciara said. “The moment you believe is when the opportunity begins.”

Keep reading for more quoted moments from Ciara’s appearance:

Ciara during a conversation with GeekWire Editor-in-Chief Taylor Soper at the GeekWire Summit in Seattle. (GeekWire Photo/Dan DeLong)