Music business

Cat Kreidich named chairman of Warner’s ADA

There has been a big change at Warner Music Group (WMG).

Cat Kreidich has been promoted to president of ADA Worldwide, the independent label and artist services arm of WMG, just months after joining the company from Sony Music.

The respected executive will now oversee a number of operations at Warner that serve the independent community, including ADA, label Asylum and WMG’s internal rival to TuneCore, Level Music.

Kreidich will report directly to Max Lousada, CEO of Warner Recorded Music.

As ADA’s new boss, Kreidich succeeds Eliah Seton, who we are told has taken on a new role outside of Warner Music Group after more than a decade with the company.

Seton’s departure from Warner is a bit of a shock: the New York-based executive has been one of WMG’s most influential senior executives since joining the major in 2009 as director of business development – a role who directly implicated him. in the process of WMG’s $3.3 billion sale to Len Blavatnik’s Access Industries in 2011.

From that time until his most recent role at Warner – President of Independent Music & Creator Services – Seton worked closely with WMG’s C-suite, including company CEO Steve Cooper.

Prior to joining ADA in 2015, Seton – together with former WMG International CEO Stu Bergen – played a key role in driving WMG’s emerging markets strategy, including notable M&A moves. in China and Eastern Europe.

In her new role, Cat Kreidich is being promoted from her position as executive vice president of ADA, to which she was appointed late last year.

Kreidich came to ADA from Sony Music. There she was SVP, Commerce for the major’s global catalog, leading commerce activity across digital and physical for Mariah Carey, Billy Joel, Bob Dylan, and more.

“In the short time since Cat’s return to ADA, she has already inspired everyone with her passion and creativity, her deep dedication to the independent community, and her vast global expertise. She is the ideal choice to lead ADA into the future.

Max Lousada, Warner Music Group

Prior to this role, Kreidich spent nearly eight years at The Orchard as SVP of Account Management, Advertising and Data Analytics. There she led a global team that she reorganized and strategically positioned during a period of rapid global expansion. She also founded The Orchard’s Commercial Insights team.

Kreidich previously held various other positions in the industry, including at Ultra Records, Caroline Distribution, Virgin Records and Motown Records.


Max Lousada said, “At Warner, we are strengthening how we serve original artists and entrepreneurs at every stage of career development. As part of this mission, ADA is a beacon of expertise and support for independent artists and independent labels around the world.

“In the short time since Cat’s return to ADA, she has already inspired everyone with her passion and creativity, her deep dedication to the independent community, and her vast global expertise. She is the ideal choice to lead ADA into the future.

Lousada continued, “I would also like to say a huge thank you to Eliah for his commitment to ADA’s evolution into the global leader it is today. Throughout his time at WMG, he helped guide the company through many transformative moments. He did an incredible job and he leaves with our deepest gratitude and support.

“Building on the excellent foundation and world-class teams that Eliah has built, I am focused on analyzing our ideas to find new and disruptive ways to magnify the visions of music creators and creators from all over the world.”

Cat Kreidich, ADA

Kreidich noted, “Defending the indie community is in my blood; it’s what has guided my career for the past two decades, and I’m honored to shape the future of this space with a powerhouse like ADA.

“Building on the great foundations and world-class teams Eliah has built, I am focused on analyzing our ideas to find new and disruptive ways to magnify the visions of music creators and creators from all over the world. I would like to thank Max for this great opportunity.

Seton said: “Cat is an absolute superstar. I am so happy to welcome her in this vital role for the future of WMG, and I will encourage her as she takes the company to even greater heights.

“It’s a bittersweet moment as I leave my Warner family, full of gratitude and pride for all we’ve accomplished together, but I can’t wait to see what lies ahead and share my next chapter with everyone I want to thank Len, Steve and Max for the amazing opportunities they gave me.

“It’s a bittersweet moment as I leave my Warner family, full of gratitude and pride for all we’ve accomplished together, but I can’t wait to see what lies ahead and share my next chapter with everyone.”

Elie Seton

In recent months, ADA has expanded its global operations with ADA Latin (Latin America, Spain and Portugal) and ADA Asia (Greater China, Korea and Southeast Asia).

He has also signed strategic licensing deals with partners such as Malaysian independent label KRU Music; the fast-growing Punjabi aggregator, Sky Digital India; Africa’s largest independent hub, Africori; and the first independent label in the Arab world, Rotana Music.

Last week, ADA announced an exclusive partnership with Billy Mann and Benton James, launching the JV icons+giants label.The music industry around the world