The initiative, as part of the MBA for Africa’s Women’s Fund, is part of Linkfire’s efforts to empower women who want to work in the African music industry.
The 20-week hands-on online program is developed by iManage Africa and aims to train the next generation of music industry executives on the continent. It works in partnership with Music Ally, YouTube Music, and New York University professor Dr. Carlos Chirinos.
Selected participants will receive training and mentorship from seasoned music industry executives from Chocolate City Music, YouTube, Sony Music and Music Ally, among others.
“We encourage more women to take up the challenge and sign up to equip themselves with the tools to work in Africa’s thriving music industry,” said Linkfire’s Managing Director for Africa, Maritt Jensen. “With equality and social impact at the core, we are proud to be part of this project that helps more women get into the music and entertainment industry.”
Elizabeth Sobowale, MBA Program Director for Africa, said, “The Women’s Fund is MBA’s commitment to ensuring 50% female participation in the program. Last year we noticed that women were the top performers and we are aware that women are less likely to enroll in the course. The music industry is already quite a hostile environment for women, so we want to make sure the Music Business Academy for Africa bridges that gap.
The MBA for Africa is expected to enhance participants’ knowledge of how to use platforms such as Linkfire to advance music careers, providing them with hands-on experience in music dissemination and promotion in order to creating sustainable careers for artists.
The application deadline is June 30th.
Applications are in progress here.
More information about the training is available here.