Music business

ByteDance launches new music streaming service in China

TikTok’s parent company, ByteDance, has reportedly launched a new music streaming service in China called Qishui Yinyue.

It is according to South China Morning Post, which reports that the app was launched last month.

ByeDance’s entry into China’s music streaming business marks the arrival of a new challenger in music platforms led by tech giants Tencent Holdings and NetEase.

This news follows reports from September 2021 that ByteDance was planning to launch a new music streaming service in China in 2021.

According to the media 36Krthe music service was dubbed “Luna” internally and tentatively named “Feilo”.

At the time, 36Kr, which cited “several independent sources”, reported that the team behind Douyin, the Chinese version of TikTok, was overseeing the build of the new app.

SCMP further reports that ByteDance’s new app, Qishui Yinyue (meaning “soda music” in Mandarin), “works the same as Resso.”

ByteDance launched a music streaming service and rival Spotify called Resso in India in March 2020.

Qishui Yinyue’s catalog currently includes 10 million music tracks and is “built on ByteDance’s personalization algorithm”, according to SCMP. report.

The app is currently in beta and an invite code is required to use it.

SCMP notes that ByteDance’s expansion into the music streaming market in China follows the end of exclusive agreements between labels and music streaming services in China last year.

Tencent Holdings and its majority-owned music arm Tencent Music Entertainment have terminated all exclusive deals with global labels in China, after being hit with an exclusivity ban by China’s State Administration of Music Regulation. market (SAMR) in July.

“Soda Music is an application based on Douyin’s continuous efforts in music.”

Representative of Douyin, speaking to the SMPC

In a statement provided to the South China Morning Post, a Douyin representative said, “Soda Music is an application based on Douyin’s continued music efforts.

They added, “Douyin launched it as a standalone app to better serve our users as well as artists in the industry.”

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