Brett Yormark has been promoted to COO of Roc Nation.
In this role, Yormark will provide leadership and strategic vision across all verticals of Roc Nation, while continuing to develop and execute long-term organizational goals to support business growth.
Brett Yormark will continue to lead Roc Nation Unified alongside Roc Nation Unified Co-CEO Michael Yormark.
Roc Nation Unified launched in 2020 and was created to “identify, develop, market and implement global licensing and branding opportunities for Roc Nation,” the company said at the time.
Since then, the Jay-Z-founded entertainment company has launched a media brand and platform, titled EDITION by Modern Luxury, and ventured into virtual reality by purchasing an undisclosed number of “SENSO tokens”.
SENSO tokens are the currency integrated into the Ethereum-based platform of Sensorium Galaxya social virtual reality platform owned by Sensorium Corporation, backed by $100 million.
Brett Yormark joined Roc Nation in 2019 as Co-CEO of Roc Nation Unified and President of Business Operations and Strategy.
During this period, he was responsible for initiatives with numerous partners, including American Greetings, Modern Luxury (EDITION), US Open and LIU, creating the Roc Nation School of Music, Sports and Entertainment.
Prior to joining Roc Nation, Brett worked with the company for nearly 15 years during his tenure as CEO of BSE Global.
According to Roc Nation, this relationship has seen the “transformational rebranding” of the NBA’s Brooklyn Nets, the opening and content development of Brooklyn’s Barclays Center, and most recently the reopening of Manhattan venue Webster Hall.
“Roc Nation is one of the most culturally rich, diverse and innovative companies today.”
Brett Yormark, said, “I am thrilled that JAY-Z, Desiree and the Roc Nation Board of Directors have given me this opportunity and I look forward to growing the business according to their vision.
“Roc Nation is one of the most culturally rich, diverse and innovative companies today.
“After these last two years working at Roc Nation, I have seen that with determination and an entrepreneurial spirit, anything is possible.”
“Brett Yormark has proven to be a fearless leader and will be dynamic in the role of COO.”
Desiree Perez, CEO
Desiree Perez, CEO of Roc Nation, added: “Few people understand the essence of Roc Nation.
“Brett Yormark has proven to be a fearless leader and will be dynamic in the role of COO.
“His proven track record ensures Roc Nation will be in a unique position to grow our business and influence in the years to come.”The music industry around the world