Music icon

AR Rahman’s “The Musk” was screened at the event; the music icon shares photos of the premiere

Indian composer AR Rahman’s VR film Musk finally premiered at the 75th Cannes Film Festival on May 17, 2022. The film was screened exclusively at Cannes XR in conjunction with the Marché du Film. The Cannes XR program of the Cannes Film Market is an event dedicated to immersive technologies and cinematic content.

AR Rahman pays tribute to his team “Le Musk”

AR Rahman makes his directorial debut with Musk – a tale of revenge punctuated by movement, music and perfume. The music icon took to her Instagram handle and shared the first post from Cannes 2022. The photo shared by the legendary singer sees people enjoying the cinematic sensory experience at the event. Uploading the photos to the photo-blogging site, the singer wrote in the caption “#LeMuskthecinematicsensoryexperience”.

He even shouted at his Musk team as he posted a photo of all the team members and captioned, “My amazing army of Lemusk…truly grateful to my loyal team, who believed in my vision and gave of their valuable time to work on this project! @festivaldecannes @ _akt_ @srghvn @hashimzain @[email protected]

Safer Musk

Depending on the variety, Musk features Nora Arnezeder and Guy Burnet in key roles, the 36-minute film was to provide a “cinematic sensory experience incorporating virtual reality, with movement, music and scents integrated into the narrative”. The film’s story was developed by Rahman from an idea concocted by his wife Saira. It follows an heiress and musician named Juliette Merdinian, who, 20 years after becoming an orphan, sets out to find the men who changed her destiny with only the memory of their perfume.

Speaking about the vision behind the project, Rahman said, “Creating a feature-length VR cinema experience that pushes the boundaries of storytelling and incorporates multiple senses has been a driving force for me. Aroma and music subjectively bring warm memories to the public.”

Image: Instagram/@arrahman

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