Music business

Apple acquires classical music streaming service Primephonic

Apple has acquired Primephonic, the classical music streaming service headquartered in the Netherlands.

Classical music fans have long had trouble with mainstream music services like Spotify and Apple Music, especially when it comes to finding definitive releases of composer-led works.

Apple Music plans to launch a dedicated classical music app next year that combines the classic Primephonic user interface with more additional features.

Primephonic is no longer available to new subscribers and will go offline from September 7th.

Apple says that, at launch, its new dedicated Apple Music Classical experience will offer “the best features of Primephonic, including better navigation and search capabilities by composer and repertoire, detailed displays of classical music metadata, as well as new features and benefits”.

In the meantime, current Primephonic subscribers will get six months of Apple Music for free, including its library of lossless, high-resolution audio, plus hundreds of classic albums in Apple Music’s Spatial Audio.

“We love and have a deep respect for classical music, and Primephonic has become a fan favorite for classical music lovers,” said Oliver Schusser, vice president of Apple Music and Beats.

“Together, we’re bringing great new classic features to Apple Music, and in the near future we’ll deliver a dedicated classic experience that truly is the best in the world.”

Olivier Schusser

“We love and have a deep respect for classical music, and Primephonic has become a fan favorite for classical music lovers.”

Olivier Schusser, Apple

Thomas Steffens, co-founder and CEO of Primephonic, said, “Bringing the best of Primephonic to Apple Music subscribers is a tremendous development for the classical music industry.

“Artists love the Primephonic service and what we’ve done in classical, and now we have the opportunity to partner with Apple to deliver the absolute best experience to millions of listeners. We get to bring classical music to the mainstream and connect a new generation of musicians with the next generation of audiences.

Gordon P. Getty, a major shareholder of Primephonic, said, “Primephonic was founded to ensure that classical music will remain relevant for future generations. Primephonic and Apple can achieve this mission together and bring the classic to a global audience.

A note on the Primephonic website today reads: “Three years ago, Primephonic was launched to create a brighter future for classical music by addressing the challenges and complexities of the genre in the age of streaming. We felt compelled to developing a streaming service that is truly classic, so that’s what we’ve been doing for the past 3 years, but to fully realize the next phase of our mission, we need to bring our classic streaming expertise to millions of listeners around the world.

“As a classical-only startup, we cannot reach the majority of global classical listeners, especially those who also listen to many other genres of music. So we concluded that to accomplish our mission, we need to partner with a service of leading streaming service that encompasses all musical genres and also shares our love for classical music, so today we’re thrilled to share a big step forward in our mission: Primephonic joins Apple Music!The music industry around the world